Essays from the founders, case studies from our clients, and short reads on what's actually moving in the US market right now.
The difference between a press release, a pilot, and a real commercial foothold — and why founders routinely conflate the three. A short piece on sequencing, and on what "live in the US" should actually mean on your board slide.
How we sequenced regulatory, partnership and hiring work to unlock a US beachhead without over-committing capital.
Why the same product at the same price signals a different thing to American buyers — and what to do about it.
A week-by-week view of how we stress-test fit, positioning and sequencing before you commit to a launch plan.
Contracts, distribution partners, and the one cultural decision that unlocked the first real purchase order.
A short diagnostic you can run on a plane ride. If you can't answer any of these, you aren't ready yet — and that's fine.
A field guide to the US partner landscape — the patterns worth leaning into, and the traps that look like shortcuts.
A five-minute audit with a real, specific score — and a concrete next step on the other side.
Take the maturity audit